CNET China Adopts E-Book Systems' Digital Flip Technology

May 11, 2004


CNET CHINA, a subsidiary of CNET Networks, INC., has adopted E-Book Systems' Digital Flip Technology. E-Book Systems creates dynamic 3-D page-turning digital "FlipBooks" out of any document. CNET China will start by offering three magazines: PC Professionell China, CWEEK China, and SmartPartner China, in the dynamic 3-D page flipping format. Now visitors to can click on a link to automatically download the magazines. Readers will need to install FlipViewer, which enables the magazine to be viewed as it appears in the printed version. Once the program is downloaded and for all subsequent visits, the reader clicks on the magazine link on the site and the FlipBook version of the publication will open immediately. CNET China is also using E-Book Systems' FlipAnalyzer service, which tracks the usage of FlipBooks in terms of page views, click throughs, and time spent on reading content pages and ads and will generate reports to help manage the effectiveness of FlipBook content distribution strategy. This service is also intended to help CNET China determine their overall circulation.

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