The Chief Marketing Officer Council announced a multi-channel, multi-format publishing initiative to deliver a new quarterly journal called PeerSphere. The official journal of the CMO Council, PeerSphere will be available in print as well as digital formats for web, mobile, and tablets. The first edition of the 40-page journal and its accompanying digital magazine will be launched in 4Q 2011.
The CMO Council made the announcement at the GRAPH EXPO show, and said it would use Quark Software, Inc. and Ricoh Company Ltd. content development and print customization technology to develop the publication. It plans to feature localized versions in different regions of the world, and will leverage its database of 60,000 marketers and 2,000 content syndication partners.
(www.cmocouncil.org, www.ricoh.com, www.quark.com)