The Chief Marketing Officer (CMO) Council, a global executive affinity group of more than 6,500 senior marketing executives, announced the launch of its new Content ROI Center website. This resource is dedicated to helping marketing organizations improve the performance and return of their growing investments in content origination, multi-channel formatting, targeting, and delivery across the entire customer lifecycle.
The new Content ROI Center features executive interviews, case studies, thought leadership, research, and conversations focused on the strategies, technologies, and practices of digital content initiatives. Marketers and communications executives from companies like BMC Software, Deloitte, DocuSign, Lexis-Nexis, IBM, BT, SAP, PwC and others are featured contributors to the Center. The Center is co-sponsored by NetLine Corporation, the CMO Council's content syndication partner.