CBS Television Stations Launch Partnership With Blogs And Social Media Websites

Mar 18, 2008

CBS Television Stations announced the launch of the CBS Local Ad Network, a partnership between CBS's television stations and local bloggers and social media websites. CBS-owned stations across the country are now syndicating local news "widgets" to a variety of blogs and hyper-local sites in the communities they serve. Each widget will feature top local headlines and images with links to the video and text stories on the CBS station's site. Included in the widget is a companion banner advertisement. The CBS stations will deliver real-time news feeds to the widget, allowing the content on the local partner sites to constantly change and update 24 hours a day. In exchange for publishing the CBS local news widgets, owners of the local sites will receive a portion of the advertising revenue generated by the CBS stations, which will be responsible for selling the ad inside each widget.