Buzzfeed Buys Kingfish Labs, Launches "Rewind"

Sep 17, 2012

You're probably most familiar with Buzzfeed as the site you visits for adorable pictures of kittens, but according to GigaOm, the company recently purchased Kingfish Labs for an undisclosed amount of money. Kingfish works in the natural language processing field, and aimed to use Facebook profiles to match up users for online dating.

GigaOm says Buzzfeed will use Kingfish's underlying technology to build social ads for clients.

And in other Buzzfeed news, the company has launched a site for the Mad Men crowd, which focuses on quirky, nostalgic content. Rewind will focus on much of the same kind of content you've come to expect from Buzzfeed properties, only this stuff will be older.