BuzzMetrics Announces Deal with TechRepublic

Jun 20, 2006


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Nielsen BuzzMetrics, an aggregator of online consumer-generated content and word of mouth, has announced that TechRepublic, an online community for IT professionals and a property of CNET Networks, Inc., will use a series of publisher applications by BuzzMetrics that provide "buzz" data on up to 100 software and hardware products on the market.

TechRepublic provides information, tools, and services created by IT professionals for IT professions that help members get their jobs done. BuzzMetrics is now providing TechRepublic weekly data from its index of online consumer discussions about products and services for one of the site's services, the Peer Product Reviews. The data are culled from millions of public comments, reviews, and opinions from consumer forums, discussions, Usenet groups, and blogs, and are automatically structured into two charts that are integrated into the TechRepublic reviews--the "Buzz Score" and "Slant Score."

The "Buzz Score" measures the volume of online consumer discussion, based on the number of consumer-generated posts in blogs, Internet forums, online discussions, and Usenet newsgroups, about each product reviewed. The "Slant Score" tracks the percentage of positive posts for each product among online discussions. Each chart is featured along with commentary from TechRepublic's members, as well as links to discussions, whitepapers, and articles about each product.

(www.nielsenbuzzmetrics.com; www.techrepublic.com)