BuzzLogic Unveils Spectrum for Online Advertisers

Oct 18, 2011

BuzzLogic, Inc. introduced an online advertising platform called Spectrum. Centered upon emotive-based advertising, Spectrum aims to identify and understand the influence of content at a page level (versus the site or category level).

The tool also executes real-time bigs and ad placements based on relevant content to a brand's unique campaign goals. Spectrum is designed to determine if page content is authentic and not just a set of keywords. As bids are won and ads placed, Spectrum indexes all pages in real time.

BuzzLogic offers advertisers, marketers, and media partners brand management solutions across online conversational media. Founded in 2005, the company is headquartered in San Francisco with offices in New York, Chicago, and Los Angeles.