Global content can be tricky business, especially when it comes to translation. BuzzFeed has a new approach. Rather than relying solely on regional editors and translation tools for its new Spanish, French, and Portuguese sites - launching this month - it will use Duolingo, which helps users learn six languages through its free apps. According to Gigaom, though, BuzzFeed will be paying for the translation services.
Duolingo will, reportedly, have students translate "real world" documents as part of their learning process - including content for websites. Gigaom reports that CNN is also using the service, though no one is talking about how much it all costs. The new foreign language BuzzFeed sites will start launching on October 18, starting with the Portuguese site.