Brightcove, a provider of cloud services for video, and Rovi Corporation, announced a collaboration designed to accelerate the adoption of next-generation video compression standards. Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution. Brightcove plans to support DivX HEVC within its Zencoder cloud-based encoding service.
HEVC is a video compression format and successor to H.264/MPEG-4 AVC that promises to as much as double the data compression ratio of prior standards. The solution includes MainConcept encoding SDKs for professional content creators, the DivX Video Service with studio-approved DivX DRM for protected content delivery across multi-screen devices, and popular DivX consumer software tools for PC-based content creation and playback.