Brightcove and Ektron announced a partnership and integration designed to streamline the process of online video publishing and content management. Ektron will feature a Brightcove widget on its user interface that will allow users to incorporate video into online properties and campaigns without leaving the Ektron platform. Joint customers can drag and drop the Brightcove widget onto a site, where the widget then creates a rich platform that supports text, audio, images, and video.
Ektron, a provider of web content management, social software, and marketing solutions, will also enable users to insert Brightcove's player embed codes manually, for more customized videos. Brightcove is a cloud-based online video platform, founded in 2004.