Brightcove Inc., a provider of cloud content services, announced Brightcove Video Cloud Live, a multi-bitrate live streaming module for the Video Cloud Studio that allows marketers and media companies to deliver high-quality, live video events across desktops, smartphones, tablets, and connected TVs. Within a familiar Video Cloud workflow, customers will be able to manage the entire lifecycle of a live video event, access real-time analytics, monetize live content with advertising, and seamlessly create video on demand assets from live events.
According to a recent multi-national consumer survey from Accenture, 29% of tablet owners watch live video content via their tablet devices. The survey also found that 53% of connected TV owners stream live content, while 21% enjoy live events on their mobile device or smartphone.
Through a dashboard, publishers can use custom players created in the Video Cloud Publishing Module to monetize their live content with pre-roll advertising, sponsorship bumpers, and watermarks. Users can customize multiple bitrate renditions or use pre-configured SD/HD rendition sets to optimize playback for any screen size or network conditions. Users can take advantage of real-time performance analytics.
Video Cloud Live leverages the Brightcove Zencoder Live Transcoding service to convert a single uplink stream from any software-based encoder into adaptive bitrate RTMP and HLS streams for web and mobile playback. This allows content owners to scale live encoding resources and produce adaptive bitrate streams without significant investments in specialized on-premise hardware and bandwidth provisioning. It also automatically saves each live event to the Video Cloud Media Module for on-demand playback.