Brightcove Inc., a provider of cloud services for video, announced that Yelp, which connects people with great local businesses, has launched a new video feature powered by Brightcove. Yelp users can upload video clips up to 12 seconds long with the help of the Brightcove Video Cloud online video platform and the Brightcove Zencoder cloud-based encoding service.
Yelp launched the video feature to its Elite users in early July and is now rolling it out to the masses. Video content can range from the scenery and setting around a business to the ambiance and services inside. Other users can view these videos through the Yelp mobile app.
Users can upload video to iPhones, with plans to add Android devices in the near future. Additionally, the iPhone app is taking advantage of the Brightcove Zencoder service to deliver the video to Video Cloud, where it is then encoded in various renditions to play back across devices.