Brightcove Inc. announced the beta of its online video platform, Brightcove 3. Brightcove 3 introduces a new model for incorporating video players and information about videos into the context of Web pages. Brightcove 3 also brings TV to the Web by enabling the delivery of long-form, broadcast-quality content through any website without the need for proprietary software plug-ins. The new Brightcove 3 contextual publishing model gives site producers the ability to integrate videos with the other content on their website. Brightcove 3 also integrates new player design and publishing capabilities that empower online video programmers to develop customized viewing experiences, blending short clips and long-form broadcast-quality shows, all within the same website.