BrightTALK Adds HubSpot Capabilities

Nov 06, 2018

BrightTALK, a content and demand marketing platform, announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.

The new BrightTALK integration allows HubSpot’s marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with. Marketers on the BrightTALK platform who use HubSpot can track and choose among a rich set of more than 50 data points of viewer behavior. These insights provide a powerful foundation for nurturing, scoring, and ultimately converting viewers to new customers.

HubSpot’s Connect Program is an ecosystem of third-party integrations. Certified Partners comply with a set of requirements in addition to hitting set milestones for amount of installs and positive reviews from customers to receive the HubSpot stamp of approval.

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