Bright River Announces Pride Capital Partners Investment

Feb 14, 2019

Bright River, a provider of visual content solutions for e-commerce brands, announced that it has received substantial investment from Pride Capital Partners to realize its growth strategy. The investment will enable them to make significant leaps in bringing data-driven visual content optimization (VCO) solutions to market.

Bright River is committed to offering visual content optimization that is data-driven by leveraging the most cutting-edge technologies available to e-commerce worldwide. The company plans to use the Pride Capital Partners investment in three main areas:  3D product visualization; automation of image editing using machine learning; and advanced visual content optimization (VCO).

Bright River helps online retailers optimize their visual product content mix, enabling them to create rich, engaging, online shopping experiences that result in higher conversions and lower return rates. E-commerce success increasingly depends upon visual content optimization (VCO). Bright River applies machine learning and advanced technologies to increase efficiency in image editing, video editing, and 3D modeling.

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