BrandVerge Unveils Latest Product Features

Sep 05, 2019


BEST PRACTICES SERIES

BrandVerge, a premium advertising marketplace for media buyers and sellers, announced the appointment Scott Schiller, Senior Media Executive, formerly of NBCUniversal, to its all-star Advisory Board. The company is celebrating a successful first year in business, experiencing 30% month-over-month growth, adding 257 active accounts to its platform. On the heels of this momentum, BrandVerge is announcing BrandVerge 2.0, a series of product enhancements designed to enrich the user experience, speed marketplace connections and inform decision making for the entire premium advertising ecosystem.

Schiller further enhances BrandVerge’s Advisory Board bench strength which includes Carl Fremont, President at Wavemaker, Caitlin Engler, VP Sales and Brand Partnerships at Refinery29, and Mike Dupree, Industry Manager at Twitter, Anthony Iacovone, CEO at Barometric, Michael Provenzano, CEO at Vistar Media, Jeff Zink, Executive Director/Partner of the Westchester Business Accelerator and former Regional Vice President of Yahoo!, Carol Bowen, former President at Bowen Marketing, and Samir Chokshi, a 20-year Wall Street lawyer and hedge fund investor.

BrandVerge 2.0’s key product enhancements include:

  • Evolved marketplace concept: BrandVerge clients can leverage the benefits of the public marketplace alongside the framework needed to review/exchange custom opportunities. Powered by a new feature called “Audiences,” advertisers and media companies can now establish a mutually beneficial private ecosystem to exchange custom ideas and “Link Sharing” which enables media companies to manage, organize and distribute all their sales marketing materials through BrandVerge.
  • Inspiration and discovery: Inspiration and discovery are key pillars of what BrandVerge offers to its client base enabling advertisers to find what they are looking for and making it significantly easier for media companies to be discovered. BrandVerge’s latest inspiration and discovery enhancements include:
  • Enhanced search functionality that includes type-ahead search with results preview, and advanced filter options that tie directly back to the opportunities listed on the platform at any given time. This functionality also unlocks advanced search analytics to inform future listings.
  • Identity Filtering to meet the needs of advertisers, who require a quick way to identify proposals that are most relevant to the audience they are trying to reach. Identity Filtering allows media companies to tag each opportunity listed on BrandVerge with relevant Identities to expand visibility and consideration for relevant campaigns.

Just over a year after launching, BrandVerge continues to see significant traction from both premium publishers and media buyers. Nearly 90% of BrandVerge partners, including Adweek, Vox Media, OnlyGood TV, HQ Trivia, Newsweek, Lysse, Prociso Digital, The Media Kitchen and Media Storm use the platform every 28-days. BrandVerge arms media buyers with direct access that, on average, saves approximately three weeks of work, and generates significantly more unique account views per proposal for media companies, reducing their sales cycle down to just over a month.


Related Articles

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency.
Unified offering provides scholarly publishers with customizable email alerting, superior analytics and advanced advertising functionality.
New research suggests mobile apps increase sales, purchase frequency and the range of items sold not only on a retailer's website but also in its stores. App users also exhibit greater product returns.
Introducing the first AI-powered mobile feed for analytics that combines automation, storytelling and collaboration.
Acquia customers now have unprecedented creativity and speed for building digital Drupal experiences.
Consumers say they delete apps because of too many annoying communications. Facebook and banks (Wells Fargo/Bank of America) top list of best communication by apps.