BrandVerge Addresses Growing Demand to Connect Advertisers and Podcast Producers

Oct 16, 2019

BrandVerge, a premium advertising marketplace that connects media companies and advertisers on-demand, announced it has expanded to include podcast programming to its platform. The launch addresses a growing demand in the industry to provide advertisers with a unique destination to discover and evaluate podcasts and to reach a new, diverse set of media consumers. BrandVerge revolutionizes the process in which podcast producers reach advertisers, making it much easier to promote their unique content and sponsorship offerings, and achieve higher quality sales leads.

BrandVerge is launching with over 100 podcast sponsorships available in its on-demand marketplace including offerings from NPR, Vox Podcast Network, WarnerMedia Podcast Network, and Wonder Media Network, among many others. BrandVerge will be exhibiting its platform at IAB Podcast Upfront on October 16 in New York City.

Podcast popularity continues to explode, with on-the-go consumers constantly looking to consume content for entertainment, education, and professional development. 

According to the Nielsen Q3 2017 Podcast Insights report, 50% of people in the United States listen to podcasts. These listeners are affluent, educated, and loyal. And 80% listen to their podcasts in entirety and consume an average of seven podcasts a week per the 2018 Infinite Dial Study by Edison Research and Triton Digital. According to BrandVerge’s own survey that targeted over 300 of its buyers, all expressed interested in exploring podcast advertising, describing it as a targeted, authentic, and turnkey opportunity. However, more than 40% found buying podcast advertising to be challenging.

With the addition of podcast sponsorships to the BrandVerge platform, buyers and sellers now have a single place to gain a new level of insight into podcast opportunities, and the ability to quickly and easily explore and enable new partnerships.

Using BrandVerge allows advertisers to plan high-touch programs, providing buyers and sellers with a more efficient process that saves time and money. For example, in early tests by podcast producers using the BrandVerge platform, 66% of the leads received resulted in new business. Of those deals, 80% closed in 45 days or less.

BrandVerge makes it easy for advertisers and agencies to explore the marketplace for podcasts in one single destination. BrandVerge enables buyers to search and filter based on the planning criteria that is the most relevant to them (e.g. budget, timing, content category, etc.), allowing users to develop a shortlist of opportunities in just a few clicks. Advertisers can quickly understand the top media outlets, types of sponsorship opportunities that exist and the preferred way to connect and start working with podcasters on brand sponsorships as part of a completely seamless and transparent process.

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