Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile

Jun 18, 2019


DoubleVerify (DV) an independent provider of marketing measurement software and analytics, today released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet.

The Report explores global trends in brand safety, fraud, and viewability, with a number of key findings. The new 2019 data indicate that mobile app brand safety violations have grown 194% in the last year – as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. In addition, the number of CTV and mobile apps identified as fraudulent has risen sharply – up 120%, as fraudsters increasingly target these premium, high-growth environments.

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