Brainshark Sales Accelerator Debuts New Analytics

Aug 04, 2015

Brainshark, Inc., delivering SaaS-based sales enablement solutions, announced new analytics capabilities in its Sales Accelerator platform. Revealing critical - yet previously inaccessible - information for many companies, the Brainshark Sales Accelerator aims to show how sales reps' knowledge and behavior affect sales outcomes, providing actionable insights that drive greater productivity, and more deals.

New analytics reveal sales rep behavior - tying sales content, conversations, and training to pipeline and revenue - right in Salesforce. Sales teams can understand how buyers engaged with content in successfully closed deals and see how the use of content affects deals currently in the pipeline. Armed with this information, managers can coach their "B" and "C" reps to behave like "A" players, and deliver more accurate forecasts, and sales reps can close more and bigger deals.

The Brainshark Sales Accelerator now provides new, role-based dashboards, charts, and reports - all generated and accessible within Salesforce. Through the new analytics capabilities, sales teams can instantly generate reports that answer questions such as:

  • How is sales content being used?
  • Which content is best to use and when?
  • Where in sales cycles does content work best?
  • Which content drives more and bigger deals?
  • Which accounts are engaged, unengaged or neglected?
  • Which reps are high performers, and which content is factoring into their success?

In addition to its new analytics, the Brainshark Sales Accelerator provides resources for sales onboarding, continuous training, prospecting, live presentation delivery, coaching, and content development - all centrally accessible within Salesforce.