Boomtrain and SparkPost Announce Partnership

Apr 12, 2016


BEST PRACTICES SERIES

SparkPost and Boomtrain have teamed up to offer users a best-of-breed experience by delivering 1:1 personalized emails. Boomtrain's machine intelligence supercharges efforts to connect with the right customers, at the right time, using the content most likely to engage each individual.

SparkPost's industry leading email platform automates the assembly and delivery of individually tailored messages designed to arrive in the recipient's inbox at optimal engagement periods. The companies say reaching the inbox 98% of the time ensures that personalized messages will be delivered on-time and efficiently at scale.

This integration also provides users a seamless experience to surface scalable recommendations and insights on an individual level. Features that SparkPost users can harness through the integration:

  • Auto-event generation based on visitors viewing a specific URL
  • Dynamic 1:1 personalized messaging using smart tags
  • Robust drag-and-drop editor for fully responsive email templates with native support for dynamic content tags
  • Dynamic content for on-site engagement
  • In addition, Boomtrain customers typically see the following results:
  • 2.4x increase in onsite recirculation and email engagement
  • 2.8x increase in return frequency and onsite page views
  • 4.0x increase in content engagement

(Boomtrain.com, Sparkpost.com)