Boomtrain Raises $12 Million in Series A Funding

Oct 15, 2015

Boomtrain announced it has secured $12 million in Series A funding with participation from Sierra Ventures, Cota Capital, and Lerer Ventures. Boomtrain has raised more than $14 million to date, and will use the new funds to further advance its marketing personalization platform. By incorporating machine learning technology, Boomtrain enables marketers to create personalized experiences for each individual customer across email, web, and mobile apps.

The company says it addresses the hurdles that brands face in getting noticed by consumers in the digital age of unlimited choice. By leveraging predictive machine learning technology, companies can talk to their customers like individual people, and drive engagement through relevant experiences. With marketers working to make more data-driven decisions every day, they can use Boomtrain to process massive amounts of structured and unstructured data, and automatically deliver value back to customers without a marketer having to manually synthesize analytics.

In the coming months, Boomtrain plans to expand its team and build upon its delivery channels - including email, mobile, and web - to allow for full-circle recommendations across all channels and optimize the entire audience journey.