Boomtrain Integrates with Segment

Jun 21, 2016

Boomtrain announced an integration with Segment that will allow marketers to implement AI-powered personalization with virtually no hassle. Modern digital marketing teams demand efficiency, but using different technologies often adds complexity. Segment, however, says it empowers marketers to easily leverage multiple data and event flows to deliver great customer experiences.

With the ability to leverage data and event flows from Segment APIs, Boomtrain customers can now implement personalization and automation without complicated developer work. For example, if a Boomtrain customer is tracking shopping cart abandonment with Google Analytics, she can use Segment to push those events back to Boomtrain, and then trigger personalized messages based on them -- no custom code required. Segment customers now have the ability to leverage artificial intelligence within their existing marketing stacks, further increasing their top-line marketing KPIs with dynamic content and real-time personalization.