Bluecore Releases Predictive Audiences

May 26, 2016


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Bluecore, a customer experience platform, announced Predictive Audiences, enabling predictive insights and actions that are currently unavailable to marketers. Unlike other complex, predictive, and machine learning tools, this new application effortlessly ingests and analyzes more customer data, and is directly integrated into campaign workflows across all channels.

Bluecore says it now offers digital marketers the ability to prevent customer churn, predict customer lifetime value, and act on offer affinity, thereby anticipating shoppers' reactions to future marketing messages. Predictive Audiences has the unique ability to simultaneously process customer behavior, analytics data, and product catalog intel to produce deeper customer insights. Marketers can then take action on those audiences--without the need for complex and costly data engineering projects. This simplicity and flexibility is a first for the industry and it enables marketers to target, sync, and test campaigns in a matter of weeks - not months - leading to faster and better return on investment (ROI).

When marketers have access to segmented audiences based on consumers' predicted actions, preferences, and value, they can:

  • Accurately predict customer lifetime value
  • Predict the probability a customer will make a purchase in a given amount of time
  • Identify customers who are likely to be interested in new products and categories
  • Understand whether customers are more likely to open an email, click on an ad, or respond to an SMS
  • Proactively retain "at-risk" customers and win them back
  • Avoid making offers to full-price buyers and incent only those who need discounts to convert

Predictive Audiences integrates into any campaign workflow to complement existing technologies. In addition, through Bluecore's platform, all customer audiences can be exported and shared for use in other marketing technologies at the marketers' discretion.

(bluecore.com)