BlueConic Expands Platform Capabilities

Feb 26, 2015

BlueConic, a platform that enables marketers to translate customer intent into action, announced it has expanded its capabilities to give marketers greater flexibility to build and execute their marketing programs. With this release, BlueConic makes it simpler for marketers to connect siloed data stores into individualized views of the customer.

 BlueConic's new Quick Connections takes the hard work out of connecting separated marketing applications into a single, rich view of the customer that is actionable in real time. Built on a flexible Rest API structure, Quick Connections enables marketers to integrate BlueConic with platforms like Salesforce, Google Universal Analytics, Facebook Connect and a host of additional customer relationship management systems (CRM), data management platforms (DMP), and content management systems (CMS). In addition, BlueConic has expanded its Platform Plugins to enhance marketers' ability to provide additional insights into individual customer behaviors.