BlueConic Enhances Platform

Mar 13, 2014

BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, announced several sizable enhancements to its online customer engagement platform. These upgrades make online engagement capabilities available in a fully self-service model, making it easier to execute real-time, personalized inbound marketing campaigns that guide the customer journey without the need for advanced training, in-depth data knowledge, or technical consultants.

Based on a survey BlueConic fielded to more than 15,000 marketing professionals in the U.S. and Europe, 80% of marketers cited online engagement as important to their organization, yet only 15% are currently using online engagement tools. The survey also found:

  • 57% of marketers are currently considering using online engagement tools
  • Customer satisfaction was the key driver for the adoption of online engagement tools, cited by 90% of respondents; reducing churn rates had 67% of the vote, and increasing conversion ratios 76% were other top drivers
  • Those who are using online engagement tools are seeing results, including an average of 30-100x more clicks, 60-70% greater conversion rates and 50% increase in revenue

Based on the findings of this survey and a thorough analysis of more than 60 brands currently using the BlueConic platform, the company updated its offering to provide a more structural approach.