Blue Order, a provider of enterprise-scale media asset management (MAM) solutions for broadcasting, multimedia, and corporate communications applications, has announced the launch of Media Archive professional, a new product line to support the management of assets in media centered businesses. Media Archive professional is a system developed specifically for a limited group of users that have to work collaboratively and handle large numbers of rich media files. Media Archive professional is designed to support multiple audiovisual assets, i.e. video and audio objects. The feature set supports all major workflows within content creation, production, archiving, and cataloging.