A new platform, BlogMeetsBrand.com, allows marketers to build custom social campaigns that channel the value of bloggers and other social drivers. Blog Meets Brand features a self-serve campaign planning module that gives marketers, PR Firms, Ad Agencies, and small businesses a structured approach for creating and developing influencer marketing programs.
Bloggers represent one of the fastest growing distribution channels of information and are often the reason consumers discover innovative brands and new-to-market products. Blog Meets Brand allows marketers to access those influencers and create custom messages in a variety of formats from text to video and share them across multiple social channels. Blog Meets Brand harnesses the power of influential bloggers with simple steps that spreads the word about brands, products and events for both B2C and B2B marketers
Blog Meets Brand has a network of thousands of pre-qualified bloggers and relies on a proprietary rating system that selects bloggers based on an exclusive formula. The system eliminates the ongoing obstacles for advertisers of identifying, recruiting, and assigning blogging talent to a project. Blog Meets Brand also handles payment negotiations and processing to bloggers which reduces operational costs and overhead.