Blis, a provider of advanced location data technology, and TVTY, which calls itself The Moment Marketing company, are empowering brands to launch location-based digital ad campaigns reacting to real-time events. By delivering personalized, location-powered ads based on moments like sporting events, changes in the weather, or even stock market fluctuations, advertisers are able to capitalize on heightened interest around specific events without having to manually monitor for these moments to occur.
Using Blis’ sophisticated technology and TVTY’s recently announced Social Trend Trigger, brands can run hyper-targeted campaigns when certain keywords or phrases are trending on social media. This new, cutting-edge capability is the latest outcome of ongoing collaboration between Blis and TVTY to provide brands with advanced targeting abilities.
For instance, if “subway delays” is trending in New York, marketers can engage commuters with relevant and personalized messages, such as an ad for private taxi services.
By processing and analyzing huge data sets about consumer mobile behavior each day, Blis’ platform provides brands with in-depth knowledge about their target audiences based on location and other contextual data. TVTY’s platform accurately monitors more than one million moments a day, including TV ads, weather conditions, sporting events, and other live-data feeds. Together, these capabilities are enabling brands and agencies to merge the opportunities of moment marketing with sophisticated, location-powered advertising to improve campaign performance and maximise ROI.