Blis Introduces Smart Trends, a Consumer Behavioral Analytics Tool

Dec 07, 2017


Blis, a provider of advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyze consumer behavior--from audience profiling, to exposure, to attribution--by capturing and activating mobile movement data. Blis says Smart Trends offers robust in-store consumer behavioral insights and in-store comparison of multiple location types and brands, allowing marketers to break down demographic, contextual, time/day, and device type analysis, as well as compare behavior of user groups side by side. 

Smart Trends is powered by mobile movement data, a passively collected data set that overlays device ID, longitude and latitude, and timestamp data. This passive data set is then merged with a wide range of behavioral data to create a more comprehensive consumer profile.

Brands can use this non-biased data set to gain a factual perspective of their competitive marketplace and consumers' behaviors. For instance, while marketers generally have good insight on how their customers interact with their own brands, they lack the ability to understand how their customers behave when they're shopping with competitors, or even their more general day-to-day behaviors. Smart Trends aims to fill those gaps, ultimately enabling more effective campaign planning, delivery, and attribution in order to deliver competitive advantage.

(blis.com)