Blackwell Publishing Redesigns Online Delivery Platform

Jan 19, 2007

Blackwell Publishing, a society publisher, has announced its newly re-designed online delivery platform, Blackwell Synergy. Blackwell Synergy enables its users to search 1 million articles from over 850 scholarly journals across the sciences, social sciences, humanities, and medicine. The redesign is intended to provide easier navigation, faster loading times, and improved access to tools for researchers, as well as meeting the latest accessibility standards (ADA section 508 and W3C's WAI-AA). The new Blackwell Synergy website retains all the benefits that researchers, librarians, and authors value and uses the same URL structure. In addition to a new look and feel, features have been repositioned to highlight options more clearly to users and enable them to make best use of the suite of tools available such as most read and most cited articles, citation alerts, download to reference manager software, and the ability to email the article to a friend. Full-text online access to the journals on Blackwell Synergy is available at thousands of institutions worldwide.

Key site features for researchers include: clear search and browse functions and ability to search within other databases; abstracts and sample issues free to all users; many articles are also free after a certain time or as open access through the OnlineOpen initiative; articles available in PDF and full-text HTML--HTML articles include embedded references, figures, and tables; OnlineEarly and OnlineAccepted articles available online before issue publication; quick links to the most-downloaded and most-cited articles by journal reference links and citing article links allow users to follow the research export citations of articles directly into reference management software; the ability to receive e-alerts for tables of contents, topic and author research alerts, citation alerts, and OnlineEarly and OnlineAccepted alerts; all e-alerts available as email or RSS newsfeeds; personalization features including favorite journals and articles, your e-alert settings, and more are displayed on your My Synergy page; and a link to the journal home page to submit an article or find out more.

Key features for librarians include the ability to upload a library logo to display on every page, downloadable COUNTER-compliant usage data, IP and Athens access, OpenURL linking, MARC21 records, and Z39.50 compliancy. Access to Blackwell Synergy is available at the website.