Bizo Gets Digital Element’s IP Intelligence Targeting Technology

Jun 27, 2008

Digital Element, provider of IP Intelligence solutions, announced that Bizo, an advertising business unit of ZoomInfo, will leverage the company’s IP Intelligence technology to enhance targeting capabilities within Bizo’s Bizographic Targeting Network (BTN). Digital Element will also leverage IP Intelligence data to help hone audience segmentation capabilities and targeting based on a comprehensive set of parameters including country, region, state, city and zip code location information, domain name, and company name.