Biz360, a provider of market intelligence solutions, and Feedster Inc., a provider of RSS content syndication and search with an index of searchable feeds, have announced a partnership designed to help marketing and communications professionals glean intelligence from the volume of blog and wiki content discussing their company, products and competitors, along with trends that may impact their businesses.
The new service, BlogView, is an expansion of Market360, Biz360's market intelligence application. BlogView can leverage Biz360's technologies to automate sentiment ratings and surface topics and influencers related to specific companies, products, and trends. Biz360 provides this level of relevance by subject, which allows marketing and communications professionals to create and act on specific role or issue-based dashboards that can present mainstream media and blog measurement in a single view.
Feedster will direct Biz360 to active blog feeds, enabling Biz360 to collect the content for text analysis. The partnership intends to allow Biz360 to identify and add new blog sources as they appear on the Internet. BlogView is available now as part of Market360, which includes RSS support, or as a standalone service. The capabilities will also be available through LexisNexis MarketImpact and StrategyOne's MediaMind.