Bivings Group Releases Study about Newspaper’s Web Features

Dec 23, 2008

The Bivings Group released a study of the web features of America’s largest newspapers. The research examined the websites of the top 100 newspapers in the United States, as determined by circulation (via the Audit Bureau of Circulations). The Bivings Group evaluated all of the websites on the presence of lack of various web features. Key findings include: newspapers are experimenting with user generated content; the number of newspaper websites allowing users to comment on articles has more than doubled in the last year; 10 percent of newspapers had social networking tools, such as user profiles and the ability to "friend" other users, built into their sites in 2008; 76 percent of newspapers offered a Most Popular view of content in some form; integration with external social bookmarking sites like Digg and has increased the last few years; 57 percent of newspapers offer PDF editions, 20 percent offer chatting options, 96 percent provide local weather information, 40 percent utilize SMS alerts and 70 percent offer community event calendars.