BioInformatics, LLC, a market research and consulting firm serving the life science industry, announced the publication of its latest report, "The Brave New World of Scientific Publishing." This report explores the impact of Web 2.0 and social media applications on traditional publishing methodologies, and provides insight on how to best embrace this new industry standard to maintain a leadership role within the scientific community. This report uncovers key findings about how scientists rely on the web for research, collaboration, and networking. Discussion boards, blogs, wikis video, and podcasts -- scientists are learning how to employ Web 2.0 and social media tools to good effect. The report indicates that reliance on traditional media as an information source is waning, while online collaborative tools are becoming increasingly valuable to today's researcher.