Bing's Growth More than Doubled the Rate of Google in Ad Spend

Apr 22, 2014

The Search Agency, an online marketing firm and the largest independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q1 2014, which found that Bing grew at a faster rate than Google. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% over the same period.

The report also found that mobile accounted for 28% of all impressions, leading the firm to believe that mobile will make up 40% of all impressions by the end of the year. The quarterly report analyzed aggregated client data from a variety of industries to identify paid search marketing trends across search engines and devices on a year-over-year  and quarter-over-quarter basis.