Bing Clicks Decreased by Almost 20% after Three Quarters of Growth

Jan 30, 2014

The Search Agency, a global online marketing firm independent U.S. search marketing agency,  released its quarterly State of Paid Search Report for Q4 2013, which found that after three quarters of sequential growth in impressions, Bing's impressions declined last quarter. Additionally, mobile continued to gain market share over desktop, with one-fifth of all clicks coming from smartphones, and one-eighth coming from tablet devices.

Overall impressions increased 28.3% year over year (YoY), but decreased by 5.2% quarter over quarter (QoQ). The quarterly report analyzed aggregated client data from various industries to identify paid search marketing trends across search engines and devices on a year-over-year and quarter-over-quarter basis.