Bidalgo Announces Support of Playable Ads on Facebook and Other Platforms, Offers Free Ad Production for Qualifying Advertisers

May 15, 2018

Bidalgo, a provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to support the platform’s new playable ad units, Bidalgo also enables advertisers to quickly and easily deploy playables on Google’s UAC.

Bidalgo provides a suite of products and services to support playable ads, including creative design and production, Artificial Intelligence-based media buying for optimal targeting and placement, and advanced creative analytics tools to show how assets’ performance measures up against other ads in the same industry. All services are provided free of charge for Bidalgo’s fully managed clients, or they can be purchased on a self-serve basis as well. With Bidalgo, advertisers can create and deploy playable ads in about 24 hours, without using development resources, as opposed to the several days it tends to take for marketers to do it on their own.

Bidalgo has been testing Facebook playables during the program’s beta period, and in that time Bidalgo says its clients have been able to increase click-through rate by 50% and Average Revenue Per Paying User (ARPPU) by 33% in just a few weeks by using Bidalgo’s AI-based ad automation software and services.