Basis Technology Announces Entity Extraction for Microsoft Live Search

Jun 29, 2007

Basis Technology has announced that Microsoft has licensed its Rosette Entity Extractor (REX) to enhance the user experience on Microsoft Live Search by adding news results to specific user queries. REX is designed to help organizations use information locked in unstructured data that cannot be found through simple keyword matching. Advanced statistical algorithms are designed to enable discovery of entities like names, places, dates, and other phrases that establish the real meaning in text. Live Search processes web documents through REX to create a list of "names in the news." When user’s queries match this list, Live Search knows it could be related to the news and adds news to the results display.