Dow Jones & Company has announced that it has re-launched Barron's Online, which previously had been included as part of a Wall Street Journal Online subscription, as a stand-alone subscription product. To continue to drive new subscriptions, Barron's Online is planning to hold an Open House from Feb. 11 to 18, when the site will be free.
Barron's Online complements its weekly print edition by offering Online Exclusive features every day, as well as tools and data. During the past year, Barron's Online has doubled the number of Online Exclusive features including: Inside Scoop, a daily analysis of what corporate insiders are buying and selling; Charting the Market Today, a daily look at the charts of the day's most active charts; Investors' Soapbox and Hot Research, which highlight the views of market commentators and Wall Street analysts, are now posted twice a day.
These new features join popular longtime Online Exclusive columns like Weekday Trader, Getting Technical by Michael Kahn, and Electronic Q&A. Barron's Online also debuted an updated home page and added new tools such as StockGrader, a stock rating tool based on fundamental criteria; Stock Screener, designed to help subscribers find investing ideas based on their preferred criteria; and Company Index, an interactive tool designed to help readers search magazine and Online Exclusive stories on their favorite stocks. The site also features breaking news from Dow Jones Business News. The site, which was re-launched Jan. 8, costs $79 a year, or $39 for Barron's print subscribers.