Barnes & Noble Announces "Co-Branding" Plan for Nook Tablet

Jun 25, 2013

If you were one of the few people who loves the Nook Tablet, Barnes & Noble has some bad news for you-sort of. Barnes & Noble isn't discontinuing the tablet, exactly, rather it is forming an outside partnership - the partner has not yet been announced - to manufacture the tablets. It will continue to produce its e-ink Nook readers on its own. The tablet will be co-branded with the mystery partner.

What's behind this move? Well, according to the statement Barnes & Noble released:

"The NOOK segment, which consists of the company's digital business (including devices, digital content and accessories), had revenues of $108 million for the quarter and $776 million for the full year, decreasing 34.0% for the quarter and 16.8% for the year, as compared to the year ago periods. Device sales declined during the fourth quarter due to lower selling volume. Digital content sales increased 16.2% for the full year, however, they decreased 8.9% for the fourth quarter due in part to the device sales shortfall as well as the comparison to the The Hunger Games and Fifty Shades of Grey trilogies a year ago."

The company also said it will offer its Nook HD and Nook HD+ through Christmas, along with support and software upgrades.