Bango Technology Powers Books-On-Mobile Service

Jan 29, 2008


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Bango announced it is powering a new service that turns the mobile phone into a personal "on the go" library. Bango's billing and digital fingerprint technologies have enabled Macmillan Publishing Solutions (MPS) to create The Global Reader--a new service that gives consumers access to books, articles, newspapers, and other print content on their mobile phone easily and inexpensively. The MPS service offers publishers a new distribution channel and provides a direct link with consumers. Because the Global Reader service is mobile-web based, publishers will be able to interact directly with customers and--using Bango technology--receive detailed information about customers.

(www.bango.com)