Bango Offers Site and Campaign Mobile Analytics

Jul 22, 2008

Bango, the mobile web technology company, announced a new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing their site. This new site analysis capability in the release of Bango Analytics, v3.0, complements existing campaign analysis functionality and features image tag technology to identify users. Bango provides two different techniques for capturing mobile metrics – link tracking for campaign analysis and page tracking for site analysis. For each individual that clicks on an ad or browses a site, a privacy protected Bango User ID is created, compiled through WAP gateway profiling, data from browser analysis, session information, and network interactions.