Baidu Shutters Microblog Service

Aug 11, 2011

Chinese web services company Baidu announced that it was closing its microblogging platform Shuoba as a result of a "business adjustment." Launched last year, Shuoba provided Chinese users with a Twitter-like service for sharing short updates and other content. The exit of Baidu from the microblogging market leaves competitor Sina as the only significant player in that market in China.

According to Reuters, part of the reason for the closure of the Shuoba service may have been connected to its policy of requiring real-name verification from users. The service had captured only 13% of the microblogging market in China.