BBC Director-General Greg Dyke has announced that the BBC plans to open up its archive to make material available to the general public. The BBC Creative Archive would make selected BBC material universally and freely available for private, not commercial, use in the UK. Dyke cited lack of an appropriate distribution method as the reason the archive has not been opened previously. The BBC expects that the archived materials will be particularly useful for schoolchildren and other researchers. The archive is part of the second phase of a digital revolution whereby the BBC seeks to create public, not private, value for content. Dyke has emphasized that other publicly funded institutions including local government, academe, and charities as well as the commercial sector in partnership with publicly funded partners must also commit to providing the public with valuable information.