Canto, a provider of Digital Asset Management solutions, has announced that Avon Australia has selected the Cumulus solution to manage their database of digital assets. Avon has a presence in 143 countries with about four million Avon Ladies worldwide and needs to maintain an up-to-date beauty catalog. New photographs are produced every three weeks, with all photographs provided by the company's head office in New York. The Cumulus platform is designed to enable Avon Australia to add the images obtained to their own database and capture the metadata contained in each image stored in the system. This helps in improving workflow, and also ensures that rights management and copyright issues are dealt with.
Avon Australia presently has a database of 16,000 images and it is growing at a rate of 150 new images every three weeks. This is the first time that Avon Australia has employed a digital asset management system. Currently, the Digital Asset Management system is only used by Avon's creative Reprographics team. There are plans in the pipeline to integrate Canto's Cumulus Web Publisher Pro to further manage their expanding digital database.