Avid Technology, Inc. has announced it has acquired substantially all the assets of privately held software company iKnowledge, Inc., a Lexington, Massachusetts-based developer of enterprise content aggregation, distribution, and syndication solutions. Avid will immediately begin selling a new digital asset management and distribution offering based on the technology acquired from iKnowledge. Terms of the deal were not disclosed. The new addition to the Avid family is a complete rich-media asset management and distribution solution that helps aggregate any digital content, in its native format, from multiple sources. Customers can add business rules to manage the content--such as to which Web site to send the media and when to send it--and distribute it via any channel, from broadband to wireless, or, ultimately, to any device, including PCs, Wireless Application Protocol (WAP) phones, PDAs, and iTV. The new enterprise solution will install within existing IT infrastructures--including those based on Avid Unity for News software--to deliver total content management and distribution capabilities that integrate into a customer's unique production workflow.