Avenue A | Razorfish and Pluck Develop New Social Media Offering

Aug 08, 2008

Avenue A | Razorfish, the digital marketing company, and Pluck Corp., provider of social media technology, announced that they have signed an agreement to develop and market social media features like customer comments and user-generated content into mainstream digital advertisements. The social advertising service, code-named AdLife, will make it possible for marketers to embed social media technology directly into Interactive Advertising Bureau-standard advertising units that are distributed wherever consumers live in the digital world.

(www.avenuea-razorfish.com, www.pluck.com)