Autonomy, Precise Team Up for Media Intelligence Project

Jan 26, 2010

Autonomy Corporation PLC, an infrastructure software company, and Precise, a U.K-based media intelligence company, have agreed on a strategic collaboration deal for the purpose of developing and marketing next-generation media intelligence services to the PR and communications sectors.

Precise will employ Autonomy's Meaning Based Computing technology to supplement its monitoring and analysis capabilities across the entire media spectrum, including broadcast, print, web, social media, and discussion forums.

The project will also feature the implementation of Chorus, a new media intelligence engine powered by Autonomy's Intelligent Data Operating Layer (IDOL).