Authentica, Inc., a provider of enterprise digital rights management (E-DRM) software, has announced the appointment of Symantec and Counterpane veteran John Bruce as CEO, and the securing of $8 million in additional funding from investors North Bridge Venture Partners, Greylock, 3i US, Norwest, Venrock, and Symantec. Most recently, Bruce was chief marketing officer and executive vice president of sales for Counterpane Internet Security, Inc. where he was responsible for driving the company's sales channels, establishing marketing strategies, and creating business relationships. The Series C funding will be used to expand the company's marketing and sales efforts and develop new E-DRM applications.
Authentica's E-DRM product family is designed to protect against inadvertent and unauthorized access, forwarding, and printing of sensitive content internally and externally. It gives customers a solution for sharing IP without surrendering control over how that information is used after it has been distributed.