Audit Bureau of Circulations Focuses on Digital in Vision for Cross-Media Metrics

Mar 20, 2012


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The Audit Bureau of Circulations (ABC) board of directors has endorsed a new report format that expands how consumer magazines will report metrics for digital publications. To establish consistency between all divisions, the board endorsed a new Consolidated Media Report (CMR) format for U.S. and Canadian business publications, replacing the Multimedia Publisher's Statement.

For consumer magazines, the board agreed to a new Publisher's Statement prototype that provides media buyers with greater detail on print and digital magazine subscriptions and single-copy sales. The board is expected to give its new magazine rules formal approval at its July meeting, with the new report format anticipated to be effective July 1, 2013.

For its newspaper vision, a joint industry CMR task force is expected to make final recommendations to the board in July that will establish the Consolidated Media Report as ABC's core format. If approved, U.S. and Canadian newspapers will report print metrics quarterly and digital metrics monthly beginning in April 2013, with all categories audited annually by ABC.

(www.accessabc.com)